The NA Beer Club Story

NA Beer Club helps people discover their new favorite non-alcoholic beer.

We started the company after searching for a non-alcoholic beer-of-the-month subscription and couldn’t find one.

We launched the first-ever monthly NA beer subscription service for beer enthusiasts across the country to explore the growing world of non-alcoholic craft beer, rediscovering why they love beer.

How NA Beer Club Got Its Start

We started the club because we were searching for the same thing: exciting new beers, a reason to keep exploring, and a way to hold on to a ritual that mattered to our family.

It began with our dad.

A diagnosis changed what he drank

In 2014, our father was diagnosed with dilated cardiomyopathy, a genetic condition that weakens the heart muscle.

The news came as a shock. He had always prioritized his health, but now his doctor was urging him to cut back on alcohol to protect his future.

What he missed wasn’t the buzz. It was everything around the beer.

Sharing a drink gave us a reason to slow down, open up, and spend time together. It was a simple ritual, but a meaningful one. Changing what he drank felt like it might change those moments, too.

Finding our way back to the ritual

Eventually, our dad found a few non-alcoholic beers he enjoyed.

At the time, the choices were limited. Most bars and restaurants carried little more than a forgotten bottle, if they offered an NA beer at all.

The beer wasn’t always great, but it gave us a reason to go out and share a drink again.

Soon, finding new NA beers became a family game.

Every bar, restaurant, and bottle shop offered the possibility of a new discovery. Whenever one of us found something different, we passed it around so everyone could try it.

We weren’t just discovering new beer. We were getting back something we thought we might lose.

NA beer gave us a way to keep the ritual, the conversation, and the connection.

The birthday gift we couldn’t find

For our dad’s birthday, we wanted to give him more of that experience: a steady supply of new non-alcoholic beers to discover.

We thought a subscription to an NA beer-of-the-month club would make for a fun NA beer gift set.

But there wasn’t one.

Half-jokingly, we decided we should start it ourselves. We built a website and wrote a few blog posts, but quickly ran into a problem: there simply weren’t enough NA beers available to offer something new every month.

So we put the idea on hold.

Then, around Christmas, emails began pouring in. People had found our website and wanted subscriptions for their fathers, husbands, brothers, friends, and other beer lovers in their lives.

At the same time, the world of non-alcoholic craft beer was beginning to explode. New breweries, styles, and releases were finally giving beer lovers more to explore.

The demand was there. The beer had caught up. The pieces came together.

We launched NA Beer Club to give other people what we had wanted for our dad: the gift of discovery, connection, and a great beer worth sharing.

Thousands of NA beer later…

Since then, NA Beer Club has been mentioned in publications such as The Food Network, Taste of Home Magazine, as well as Bloomberg Business.

We’ve shipped thousands of cans of NA beer. We’ve helped thousands of customers discover hundreds of new non alcoholic brews.

Every number represents more than a beer shipped. It represents a new favorite found, a recommendation shared, or a familiar ritual enjoyed in a new way.

We believe changing what you drink should not mean giving up everything you love about beer.

There are more breweries to explore, more beers to discover, and more moments worth sharing.

Your next favorite beer could be alcohol-free.