Super Bowl commercials are a classic American pastime. For a lot of people, they’re the favorite part of the game.
Companies everywhere spent a lot of money on Super Bowl commercials. In 2022, the Super Bowl brought in over $578 million in ad revenue.
The Big Game means a big audience. The Super Bowl brings in roughly 208 million viewers. Considering America’s population of about 330 million people, if a company wants its brand to be seen by the American audience, they want to advertise during the Super Bowl.
Especially beer companies. This year Anheuser-Busch spent more money on commercials than any other company with a total spend of over $52 million.
However, another beer brand has come forward with a new commercial that gained a lot of attention this year.
Heineken aired the first-ever national commercial for non-alcoholic beer, promoting their Heineken 0.0.
Since the idea of non-alcoholic is new to Americans, most of them wondering what the point of “NA” beer even is, Heineken’s non-alcoholic beer commercial generated quite the “buzz” among audiences.
Watch the commercial below.
What is Non-Alcoholic Beer?
Non-alcoholic beer, or NA beer, is any beer with an alcohol-by-volume (ABV) level of less than 0.5%.
NA beers can come in the same styles and flavors that we know and love. There are non-alcoholic IPAs, non-alcoholic lagers, non-alcoholic stouts, and even non-alcoholic sour beers.
Is Non-Alcoholic Beer Good?
Many people have tried a non-alcoholic beer years ago and most of them didn’t care for it.
Unfortunately, they’ve let that experience sway their view of the potential of non-alcoholic beers. They haven’t paid attention to it and believe a lot of myths about NA beer.
Recently, non-alcoholic beers have had the same revolution that happened with craft beer a few years back.
Small craft brewers are popping up everywhere around the country making delicious non-alcoholic beers. People have noticed and it has become quite popular recently.
Today, there are plenty of amazingly good craft non-alcoholic beers that are available to buy, even celebrities have joined the craze.
About Heineken 0.0
Many major beer brands have caught onto the NA beer craze and have started making their own.
Budweiser has their own non-alcoholic version of Bud Light called Bud Zero. Sam Adams has two NA beers, a hazy IPA called Just the Haze and a new Golden Lager. Guinness recently launched a 0.0 ABV beer too.
Heineken 0.0 has been a lot of people’s fist experience with non-alcoholic beer as they have been pushing hard to get people to try it and compare it to their regular, leaded beer.
And it’s no wonder why. Many people can’t even tell the difference between the Heineken 0.0 and the Heineken they know and love.
Just like regular Heineken, their 0.0 is made with the same top ingredients, just with none of the downsides of the alcohol.
The Heineken 0.0 Non-Alcoholic Beer Super Bowl Commercial
Sunday night, Heineken aired the first-ever non-alcoholic beer commercial.
The commercial is in partnership with Marvel Studios, featuring Ant-Man played by actor Paul Rudd to co-promote the release of the new movie Quantumania, along with the non-alcoholic beer.
The 30-second ad appeared during the first half of the game and shows actor Paul Rudd, who plays Ant-Man, arriving at his lair and reading a note left to him about the dangers of drinking alcohol and shrinking down to the size of an ant, as well as the dangers of ants drinking alcohol.
After acknowledging the note, Paul Rudd tells the ant not to judge him because his bottle of Heineken contains no alcohol. Paul Rudd then takes off to go do Ant-Man things.
Watch the commercial again below!
Should I Give Non-Alcoholic Beer a Try?
Now, we may be a bit biased, but we strongly believe that anyone who tries one of the great non-alcoholic craft beers will completely change their beliefs about non-alcoholic beer.
Which Non-Alcoholic Beers Should I Try?
Finding a great non-alcoholic beer can be difficult. You may not know which styles of beers you like and there are so many to choose from.
That’s why we recommend signing up for our Non-Alcoholic Beer of the Month Subscription.
Each month, you’ll receive a box of 5 pairs of new and unique non-alcoholic craft beers. Each box comes with a trading card containing information about the beers you received with a link to leave a review and purchase more.
A subscription makes a great gift for a loved one, a friend, or even yourself. Anyone who is curious about discovering their new favorite non-alcoholic beer will love their new subscription.
