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Paine Schwartz Backs Tom Holland’s BERO

Paine Schwartz Backs Tom Holland’s BERO

Paine Schwartz Partners has made a strategic investment in BERO, the nonalcoholic beer brand co-founded by actor Tom Holland, valuing the company at more than $100 million. The funding, deployed through BetterCo Holdings, is intended to accelerate distribution, expand...
How Deschutes and Patagonia Grew Organic NA Beer

How Deschutes and Patagonia Grew Organic NA Beer

Deschutes Brewery and Patagonia Provisions formed a partnership in 2024 to expand the availability of certified organic nonalcoholic beers. The collaboration combined Deschutes’ national brewing and distribution footprint with Patagonia’s sustainability-focused...
John Mulaney Is All In on Years NA Beer

John Mulaney Is All In on Years NA Beer

John Mulaney is in the middle of a national stand-up tour, has a Netflix series, regularly appears on Saturday Night Live, and still found time to add a new title to his résumé: co-owner and creative director of non-alcoholic beer brand Years. In a recent interview...
Santa Fe Brewing Debuts Santa Fe NA Pilsner

Santa Fe Brewing Debuts Santa Fe NA Pilsner

Santa Fe Brewing has introduced Santa Fe NA, a nonalcoholic Pilsner that the company will pour in its taprooms and distribute to retailers across New Mexico. The launch represents a local production entry into the alcohol-free segment and alters production and...
Craft Non-Alcoholic Beer Gains Market Traction in 2025

Craft Non-Alcoholic Beer Gains Market Traction in 2025

Non-alcoholic beer continued a period of rapid expansion through 2025, with multiple market measures showing substantial sales and brand growth. The trend is prompting operational adjustments across production, distribution, and on-premise placement as the category...
THC-Infused Non-Alcoholic Beer Is Finding Its Audience

THC-Infused Non-Alcoholic Beer Is Finding Its Audience

THC-infused non-alcoholic beer is emerging as a distinct crossover category that blends cannabis beverages with established brewing formats, positioning itself at the intersection of alcohol alternatives, functional drinks, and regulated THC products. As non-alcoholic...