Non-alcoholic beer continued a period of rapid expansion through 2025, with multiple market measures showing substantial sales and brand growth.
The trend is prompting operational adjustments across production, distribution, and on-premise placement as the category moves into 2026.
Market Growth and Brand Entry
Market measurement shows NA volume sales rose sharply from 2021 through 2025, and category monitoring captures both established players and new entrants.
Background reporting on the state of non-alc provides ongoing context for operators tracking the space.
Sales, Volume, and Category Share
From 2021 through 2025, volume sales of NA increased 111% while dollar sales grew 159%, and NA accounted for 2.5% of beer sales by volume in 2025.
Brand counts also expanded rapidly, rising from 173 tracked brands in 2021 to 484 by 2025, even as much of sales growth remained concentrated among legacy NA producers.
Craft Performance and Regional Trends
Craft represented 31% of NA sales volume and 36% of NA dollar sales in 2025, compared with craft’s roughly 13% share of beer overall.
Regional data show the Mountain Division posted the fastest craft NA dollar growth at +27% YOY while national craft NA volume growth was +21%.
The Mountain and East South Central Divisions led volume growth at 28%, while Pacific, South Atlantic, and East North Central led in craft NA share of volume.
Additional market coverage on the state of non-alc beer offers further regional perspective.
Operational Implications for Producers and Operators
Producers face formulation and production complexity that has led some breweries to add alternative NA beverages in taprooms or to contract out NA beer production.
Within the industry, 40% of BA newsletter survey respondents felt craft NA has staying power, compared to 31% who said it does not, the Brewers Association reported.
Distributors and retailers should balance assortment between legacy NA brands and new craft entries while taprooms must decide whether to stock in-house NA, contract products, or non-beer NA options.
Outlook and Competitive Dynamics for 2026
Expectations point to continued category momentum into 2026 as larger brewers increase marketing investment, which could raise overall sales even with a modest decline in craft share.
Matt Gacioch, staff economist for the Brewers Association, said the momentum suggests a path to continued growth next year, noting that marketing by multinational brewers may affect craft share dynamics.
