by Tyler Keough | Feb 22, 2026 | Blog
If you’ve spent any time reading about modern brewing, non-alcoholic beer, kombucha, or alternative fermentation, you’ve probably seen the phrase maltose-negative yeast. It sounds technical, but the idea is actually simple. These are yeast strains that cannot...
by Tyler Keough | Feb 20, 2026 | Blog
Corona Cero is expanding its Olympic presence in Canada through a new partnership with the Canadian Olympic Committee ahead of Milano Cortina 2026. The campaign includes on-mountain activations, official watch parties, and a national consumer promotion, pairing live...
by Tyler Keough | Feb 18, 2026 | Blog
BrewDog has appointed AlixPartners to oversee a sale process that could lead to a breakup, following its decision last month to close distilling brands and prioritize beer. Operations continue as normal while options are reviewed, with implications for production,...
by Tyler Keough | Feb 16, 2026 | Blog
Most people associate Presidents Day with Washington’s honesty or Lincoln’s leadership. But if you enjoy today’s massive selection of non-alcoholic beer, hazy NA IPAs, craft NA lagers, and alcohol-free stouts, the president you can indirectly thank is Jimmy Carter. In...
by Tyler Keough | Feb 13, 2026 | Blog
For most of the last century, beer companies grew in a simple way: get people to drink more beer. That model is breaking. Heineken’s latest results and strategy announcements show something much bigger happening beneath the surface of the alcohol industry. The company...
by Tyler Keough | Feb 12, 2026 | Blog
Beer volumes in Germany fell at the fastest annual rate ever recorded in 2025, forcing breweries, distributors, and retailers to rethink how they plan production and sales. At the same time, alcohol-free products continue gaining shelf space, adding another layer to...
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