In a somber announcement, Two Roots Brewing Company, a pioneer in the non-alcoholic beer sector, has decided to cease its operation after seven years. The Auburn Hills, Michigan-based brewery informed customers and partners of their impending closure through an email promoting their “Closing Sale” dated August 4th, 2023.
Despite its brief existence, the impact of Two Roots Brewing Company on the non-alcoholic beer industry cannot be overstated. In the seven years since it first started brewing, the company has raised the bar on what consumers can expect from non-alcoholic beer, receiving widespread recognition from industry partners and loyal customers.
“The team at Two Roots Brewing are proud of how we raised the standard of expectations for Non-Alcoholic Beer. We are thankful for the recognition we have received from our industry partners and loyal customers. Unfortunately, we are forced to close our doors after a strong seven-year run! Cheers!” read the closing statement in the email.
Located just outside Detroit, Two Roots Brewing Company was known for crafting stellar non-alcoholic beers that stood toe-to-toe with traditional alcoholic offerings in taste and quality. They became a household name for their innovative flavors and techniques, popularizing products such as Enough Said Helles, New West IPA, and, not just one of the best non-alcoholic IPAs, but one of the best overall non-alcoholic beers available today, Straight Drank.
Despite the sad news, the legacy of Two Roots Brewing Company in the non-alcoholic beer industry will undoubtedly continue to live on. The commitment they demonstrated to their craft challenged pre-existing notions about non-alcoholic beer and broadened consumer understanding of what such brews could offer.
The circumstances leading to the brewery’s closure have not been made public at this point, leaving loyal customers and industry watchers curious and perhaps a bit disheartened. As the beer community bids farewell to Two Roots, many will be raising a glass of their favorite non-alcoholic brew in honor of the remarkable work done by the team, forever altering the landscape of non-alcoholic beer.
To echo the sentiments of the Two Roots team, “Cheers!” to a strong seven-year run and an incredible impact on the non-alcoholic brewing world.
