Discover Non-Alcoholic Beer
AL's Classic
brewed by AL's
NA Beer Quick Facts - AL's Classic
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About AL's Classic
AL’s is a non-alcoholic pilsner that has stormed onto the NA scene with one of the most noteworthy beers and brands around.
In a world that lacks many options for quality craft pilsners, let alone non-alcoholic pilsners, AL’s certainly holds its own.
Built upon American nostalgia and dive bar dreams, AL’s is an American staple that every NA drinker should try.
AL’s is the fusion between the European and American lager.
It combines the craftsmanship of the German Pilsner with the revered personality of a good-old-fashioned American lager your grandaddy used to drink.
Despite its Swiss roots, AL’s isn’t brewed to be paired with chocolates and cheese. It’s not concocted to slap you in the face with hops and spices.
AL’s is best enjoyed surrounded by a freshly-cut lawn, all while taking in the aroma of sweet grass clippings and the fumes of a cooling mower. The sound of the can cracking open is its audible declaration of a job well-done.
Read more about AL’s beer and the story behind the brand.
We recommend refrigerating your AL’s as soon as you receive it and drink within the first 90 days. But don’t worry, after you take the first sip you won’t have any issues drinking the rest in a timely fashion.
About AL's
New York, New York
After giving up alcohol, founder Alban de Pury set out to create the beer he felt was missing.
Alban was born and raised in Geneva, Switzerland. Being sober in America, he missed the taste of beer. Especially the crisp flavor of the true German Lagers he knew from back home.
While he was aware of the few non-alcoholic beer options available to him at the time, they lacked the body and taste he wanted, and he never felt quite comfortable ordering one in public.
Alban set out to create a crisp, craft NA beer that people would feel confident ordering and drinking. To do that, he couldn’t rely on taste alone. He needed to create a brand that would capture a beer drinker’s attention.
Like most Europeans, he grew up consuming American movies. He was always drawn to the essence of the classic American brands from the 70s and 80s.
As Alban envisioned the style he wanted to portray for his new beer, images of the vintage pull-tab beer can basking under the warm glow of a neon-lit dive bar stood out.
Using the nickname given to him by his English-speaking friends (who had trouble saying the French pronunciation of “Alban”) he had landed on the perfect name to fit the style he was aiming for: AL’s.
Alban had all the ingredients necessary to create the perfect American beer he was searching for.
Thus, AL’s Classic non-alcoholic American pilsner was born.
NA Beer Ratings - AL's Classic
Where to Buy AL's Classic
AL’s can be found around NY, NJ, MA, RI, OH, NC and SC. Check out their interactive map to see where it’s sold near you.
You can also order AL’s online to be shipped to your door!
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