Brooklyn, NY — December 19, 2023
Momentum Brewery has officially entered the non-alcoholic beer scene, bringing a refreshing twist to the world of craft brews.
This innovative brand is not just a new player in the market; it’s a branding and marketing game-changer of non-alcoholic brews.
With its roots firmly planted in German brewing expertise and a bold approach to non-alcoholic beer, Momentum Brewery is poised to redefine what it means to enjoy a great brew, without the alcohol so that it won’t slow down your momentum.
Momentum Brewery has carved a niche in the non-alcoholic beer market with two of its exceptional offerings: the Momentum Golden and the Hazy IPA.
Each brew is a testament to the brewery’s commitment to quality, flavor, and the authentic beer experience, sans the alcohol.
Momentum Golden: A Refreshing Companion
The Non-Alcoholic Golden from Momentum Brewery is a beacon for those who relish the taste of beer but prefer to forgo the alcohol.
This Pale Ale-style non-alcoholic beer is a masterful creation, perfect for quenching your thirst after a workout or any recreational pursuit.
Designed for beer enthusiasts who seek the full experience without the buzz, it stands as a shining example of what a Pale Ale can be, even without the alcohol content.
Boasting a bright, hoppy aroma and a crisp, smooth finish, the Momentum Non-Alcoholic Golden is a standout choice in its category.
With only 71 calories per can, it offers a guilt-free indulgence, inviting beer lovers to enjoy a second serving without any hesitation.
This beer is an ideal choice for health-conscious individuals who don’t want to compromise on the joy of a good beer.
Hazy IPA: Elegance and Complexity in Harmony
In contrast, the Hazy IPA from Momentum Brewery is a refined and hop-forward interpretation of the classic Indian Pale Ale style.
This brew is a harmonious blend of American Mosaic, Amarillo, and Simcoe hops, offering a sensory journey that revitalizes both the senses and the palate.
The Hazy IPA isn’t just a treat for the taste buds; its presentation in an elegant 12oz slim can makes it a visual standout at any gathering. With only 45 calories, it’s a choice that appeals to both the eye and the palate, perfect for those who appreciate the finer things in life.
This brew is characterized by its distinctive hop profile, where each variety contributes to a symphony of flavors. The American Mosaic hops bring a complex mix of tropical and citrus notes, while Amarillo adds layers of sweet orange and floral hints. The Simcoe hops complete the experience with their earthy and piney qualities, resulting in a balanced and full-bodied non-alcoholic IPA.
Two Looks, for Every Occasion and Palate
Momentum Brewery stands out with its distinct branding strategy, targeting two unique audiences of NA beer drinkers.
The Active Adventurer
For the active, on-the-go beer enthusiast, the ‘Golden’ offers a lighter pale ale experience.
Its fun, dynamic beer can design of a surfer and swimmer reflects the casual, upbeat settings where this beer is perfectly at home.
The Distinguished Drinker
On the other hand, the ‘Hazy IPA’ speaks to a more sophisticated palate, ideal for formal or professional gatherings.
This beer features a sleek design that aligns with its refined flavor profile, making it a standout choice for discerning beer drinkers.
A Touch of German Tradition
At the heart of Momentum Brewery are its founders, Lars and Wolfgang, and the skilled brewmaster Alexander Humburg.
They bring with them a rich German brewing heritage, infusing each brew with the meticulous craftsmanship and quality that German beer is renowned for.
This transatlantic bridge of brewing tradition and innovation is what sets Momentum beers apart in the non-alcoholic segment.
Crafted in New York
Adding to its allure, Momentum Brewery’s beers are crafted at the renowned Great South Bay Brewery in Bay Shore, New York.
This collaboration ensures that every batch of Momentum beer benefits from exceptional brewing facilities and expertise, further elevating the quality of these non-alcoholic offerings.
Join the Momentum
As of this article’s publishing date, Momentum Brewery is in a “soft launch” and accepting pre-orders of their Hazy IPA and the Golden Pale Ale which will be ready and shipped in the upcoming weeks.
Members of NA Beer Club’s monthly NA beer subscription will get a chance to sample some Momentum brews this January and February in their monthly variety pack of non-alcoholic beers.
In another exciting move, Momentum Brewery is inviting beer enthusiasts and supporters to be a part of their journey.
Through their Indiegogo campaign, the brewery is crowdfunding their venture, offering a unique opportunity for individuals to contribute to the redefinition of craft brew enjoyment.
