August 02, 2023
Blue Moon, one of the major players in the brewery industry, announced yesterday something new brewing for those who wish to indulge without the buzz. Looking ahead to Dry January, the Molson Coors-owned brewery is innovating its popular beverage lineup by releasing a non-alcoholic version of its Belgian White. Targeting a release before the New Year, this new option offers a timely alternative for Dry January participants.
Get Ready for a Blue Moon Non-Alcoholic Belgian White
Offered in convenient six-packs of 12-ounce cans, Blue Moon’s Non-Alcoholic Belgian White will contain less than 0.5% ABV. What sets it apart? It’s crafted with the same Valencia orange peels that characterize the original alcoholic version. Even more significant, this will mark the debut of non-alcoholic wheat beer from any leading U.S. brewer.
The Growing Market for Non-Alcoholic Beverages
Blue Moon, ranking amongst the 20 top-selling breweries in the United States, is seizing the opportunity from the non-alcoholic segment’s rapid expansion. The brewery amassed over $355 million in sales in 2022, a testament to its market strength.
Industry data reveals a trend worth noting: the non-alcoholic beer category surpassed $22 billion in sales in 2022. Analysts forecast that the no- and low-alcohol beer market will drive over 70% of the overall category’s growth. Blue Moon’s entry into this market seems a well-timed strategic move.
A Connection to Non-Alcoholic Pioneer
The story behind this innovation has an intriguing twist. Blue Moon’s original brewmaster, Keith Villa, left the company to forge a new path in the non-alcoholic beer space. His family-owned Ceria Brewing is behind two remarkable non-alcoholic beers, Indiewave and Grainwave. Both beers are similar to the classic Blue Moon, however, both are brewed with blood orange peels instead of Valencia orange peels. His legacy with Blue Moon and current venture adds a layer of interest to the brewery’s latest offering.
Blue Moon’s planned release of a non-alcoholic Belgian White brings a fresh option to the burgeoning market of non-alcoholic beverages, perfectly timed for Dry January. This move aligns with the industry’s growth and opens up new possibilities for beer enthusiasts looking for quality taste without alcohol content. If you’re eyeing a unique drink experience as the year draws to a close, keep an eye on Blue Moon’s latest innovation.
A concept design from Molson-Coors for the future non-alcoholic Belgian Wit by Blue Moon
