Athletic Brewing Company will begin selling non-alcoholic beer at Oracle Park on March 25th under a multi-year partnership with the San Francisco Giants announced March 16th.
Fans attending Giants games and events will now have access to non-alcoholic beer throughout the ballpark, marking a continued expansion of NA options at major sports venues.
NA Beer Now Available Across Oracle Park
19.2 oz cans of Run Wild IPA and Upside Dawn Golden will be available at multiple concession stands throughout Oracle Park.
This means fans won’t need to search for a single specialty location. NA beer will be stocked alongside other standard beverage options, making it part of the normal game-day experience.
The partnership also includes in-stadium signage, LED displays, and broadcast features that highlight where these options are available.
Two Core Beers Lead the Rollout
The launch focuses on two of Athletic’s most recognized beers.
Run Wild IPA is a hop-forward option with a more traditional IPA profile, while Upside Dawn Golden offers a lighter, easy-drinking alternative.
Both are packaged in 19.2 oz cans, the same format commonly used for beer sales at MLB stadiums, so the experience matches what fans expect when purchasing a drink during a game.
NA Beer Becomes Part of the Game-Day Experience
Adding non-alcoholic beer across the stadium reflects a broader shift in what fans expect from concession menus.
Instead of being limited to soda or water, fans who don’t want alcohol now have a comparable option that fits into the same settings, whether that’s watching innings from their seat or walking the concourse.
Availability across multiple stands also reduces friction, making it easier to choose NA without going out of the way.
Growing Presence at Major Sports Venues
This partnership is part of a larger rollout of Athletic Brewing in stadiums and arenas across the country.
According to PRNewswire, Athletic is already served at more than 200 venues nationwide and reports over 50% market share among NA craft brands in the U.S.
As more venues add non-alcoholic beer to their menus, access continues to expand beyond bars and retail stores into live events.
What This Means for Fans
For fans, this comes down to one thing: more choice.
Whether you’re not drinking, pacing yourself, or just want an alternative, NA beer is becoming easier to find in the same places where traditional beer has always been sold.
With consistent availability across the stadium, grabbing a non-alcoholic option is now just as straightforward as any other concession purchase.
