MobCraft’s upcoming NA Fest centers on non-alcoholic beer sampling and brand showcases, with a free sampling session and a lineup that includes MobCraft and several named NA beer brands. The event on Saturday, Jan. 17 will feature free admission to the sampling session and on-site sales that include NA beer floats.
Non-Alcoholic Beer Sampling Session
The free NA Sampling Session runs from 1-5 p.m. and explicitly focuses on non-alcoholic beer offerings from multiple producers. Admission to the sampling session is free, allowing attendees to sample NA beer without a ticket requirement.
Event Brand Lineup
Named participants in the NA sampling include MobCraft and Sprecher along with beverages from Great Lakes Distillery, My Soul Kombucha, Untitled Art, and Years (Pilot Project). The event listing groups those names under the free sampling session, indicating direct participation by these NA beer producers.
Bootlegger’s Lounge and On-Site Offerings
The Bootlegger’s Lounge will operate as a pop-up speakeasy alongside the sampling session, with mocktails and cocktails available while NA beer floats and other NA beer‑related items are sold. The Dessert Cart by Brazen Standard Hospitality will offer beer and NA beer floats during the event hours identified by organizers.
Schedule and Admission
Public schedule items tied to the NA beer components include 12-4 p.m. for The Dessert Cart and 1-5 p.m. for the free NA Sampling Session, with live music and a swing dance lesson surrounding sampling hours. Live music from Jazz in Vivo runs 12-3 p.m., Finger Pickin’ Good performs 3-6 p.m., and The Troubadours of Rhythm play 6:30-9:30 p.m., creating timed windows for NA beer visibility across the day.
Local NA Beer Visibility
Organizers promoted the event as a showcase that includes Milwaukee-made NA beers and a range of other NA beer brands, providing direct brand exposure in a single venue. The format pairs free sampling with ticketed on-site sales, presenting both tasting and purchase opportunities for NA beer producers and for local retail presence.
To stay updated on the latest NA beer news, check out our NA Beer Blog.
