This New Online Marketplace Is Improving Accessibility in the Non-Alcoholic Beer Industry
Columbus, Ohio, June 2025 — As alcohol consumption continues to decline, demand for non-alcoholic beverages continues to surge. A new online marketplace is reshaping the beer experience. NA Beer Market is an online platform that lets consumers build a custom 12-pack of craft beers under 0.5% ABV. The Market was founded by the team at NA Beer Club.
The launch of NA Beer Market is a major win for accessibility in the NA beer industry. It allows consumers to discover and choose a variety of new non-alcoholic beers. Consumers of today’s market struggle to find a lot of great, affordable options in one place. They are often forced to purchase 6 or 12 packs of the same beer in order to try them. Rarely are they given the opportunity to purchase NA beer in single cans. In 2023, 47% of buyers in the category reported that limited availability prevented them from purchasing these products more often, up from 36% in 2021.
This growing frustration suggests that while demand is rising, supply chains and retail strategies haven’t fully caught up. Brands that invest in expanding distribution and visibility now stand to capture the attention of a rapidly growing customer base that’s eager to buy.
“Our original subscription box helped people discover new non-alcoholic beers,” says NA Beer Club founder, Mark Ruf, “But over time, customers kept asking to choose their own beers. Now, with so many amazing options available, we finally can say yes.”
A Booming Market for Better Non-Alcoholic Beer Options
The no and low alcohol beverage market in the U.S. has experienced significant and sustained growth in recent years. As of 2024, the category surpassed $11 billion in market value—up from $8 billion in 2018. This demonstrates increasing consumer interest in mindful drinking options. This momentum isn’t just anecdotal; from January through June 2024, non-alcoholic beverage volumes rose by a remarkable 29% compared to the same period in 2023, reinforcing the sector’s strong upward trajectory.
From 2019 to 2023, the category achieved an impressive compound annual growth rate (CAGR) of 25%, indicating a rapid shift in consumer behavior and lifestyle choices. While the pace of growth is expected to taper slightly, projections still forecast a healthy 15% CAGR from 2023 through 2027.
This indicates that the trend isn’t simply a passing fad but part of a broader, sustained shift toward wellness-oriented consumption.
“By promoting accessibility and giving consumers choice,” says Tyler Keough, NA Beer Market co-founder, “It makes the market better for everyone. We’ve been working incredibly hard to create a service that supports industry growth, and we are so excited to provide a new way for people to try new non-alcoholic beers!”
What Makes NA Beer Market Different?
NA Beer Market is fueled by a deep passion to improve accessibility of great NA beer options. The team has a strong connection with the creators and community members leading the NA movement forward. On top of having ties to an expansive network of community members, the platform is setting itself apart in a few ways.
- 100% NA Beer Focus: The Market will do one thing and one thing only—introduce consumers to great new non-alcoholic beer options
- Rotating Selection: Every month you will find new products hitting the marketplace
- Exclusive Brewery Partnerships: By partnering with non-distributing breweries that have great NA beers, the market can help brands reach the national market
- Consumer-Curated Inventory: The team handpicks every beer in stock and vetted by a team of real NA beer drinkers
- Seasonal and Limited Edition Options: The platform highlights rare releases and one-off brews
- Nationwide Shipping: Fast and secure delivery across the continental US
“Some of the best nonalcoholic beers out there are made by tiny independent brewers. Without the logistics power of big distributors, they struggle to reach drinkers. That’s why so many are turning to e-commerce,” Mark notes. “We’re proud to help smaller NA breweries get their beer in front of more people, and we’re just as excited to help drinkers explore beyond what’s on the grocery store shelf.”
A Solution Born from Community
NA Beer Market is designed with input from hundreds of customers of NA Beer Club, social network communities, and the broader sober-curious movement. The result is a platform rooted in accessibility and authenticity and a place where people can explore, enjoy, and personalize their NA beer journey.
A common theme within initial surveying was frustration with in-store selections. Respondents noted that shelves are often filled with the same few brands, leaving little room for discovery. Others shared that while they appreciate the convenience of subscription boxes, they would like the option to pick their own beers. Shipping costs and availability were also frequently mentioned, especially by those in states with stricter alcohol shipping laws. One respondent summed it up by saying, “The options don’t change often enough.” Across the board, people expressed a desire for more variety, better access to hard-to-find brews, and the ability to customize their own orders.
“We surveyed our community and are tailoring the Market towards not only what people want,” says Tyler, “But what they expect from an emerging brand like ours. People don’t want the beers that every supermarket has; They want the new, fresh, hard-to-find stuff. A rotating selection that is filled with great options.”
About NA Beer Market
NA Beer Market is a collaborative effort between NA Beer Club of Columbus, OH and NA Brewskey of Philadelphia, PA. NA Beer Market delivers freedom, flavor, and flexibility to the fast-growing world of non-alcoholic craft beer. The brand empowers customers to build their own 12-pack from an evolving inventory of great-tasting non-alcoholic beers, tailored to their style, palate, and preferences. NA Beer Market believes in better beer and more accessibility for everyone.
Discover your next favorite non-alcoholic beer on NA Beer Market and NA Beer Club, and follow their journey across socials: Instagram | Facebook | LinkedIn.
