Corona Cero is expanding its Olympic presence in Canada through a new partnership with the Canadian Olympic Committee ahead of Milano Cortina 2026.
The campaign includes on-mountain activations, official watch parties, and a national consumer promotion, pairing live viewing with athlete-led digital storytelling.
COC partnership and Olympic alignment
Corona Cero is the official non-alcoholic beer sponsor of the Olympic Winter Games.
According to Business Wire, the brand’s collaboration with the Canadian Olympic Committee will create viewing spaces at Whistler Blackcomb, Lake Louise, and Tremblant as the Games approach.
The partnership also introduces a three-episode digital series featuring Team Canada athletes, connecting Olympic stories to everyday outdoor participation.
The activations will run alongside the Milano Cortina 2026 timeline.
On-mountain watch parties and venue operations
The initiative establishes official Olympic Winter Games watch parties at the three resorts, creating central gathering points for fans.
These major alpine destinations provide concentrated exposure for the brand within core winter sport communities.
For on-premise operators, the branded viewing spaces create structured event programming opportunities and defined engagement touchpoints.
The setup combines live sport viewing with experiential branding inside the resort environment.
Golden Ski Pass promotion details
Corona Cero will distribute 1,000 one-day Golden Ski Passes valid until May 1, 2026.
The allocation includes Whistler Blackcomb 250 passes valued at $329 CAD each, Tremblant 500 at $149 CAD each, and Lake Louise 250 at $175 CAD each.
A Business Wire release states the contest opens February 6 at 12 p.m. EST and closes February 26, 2026 at 9:59:59 a.m. EST.
Eligibility requires Canadian residency and legal drinking age status, with a maximum of one entry per person per day and a skill-testing question.
Travel, accommodation, and alcohol are excluded from prizes, and odds depend on total eligible entries received and resort-specific availability.
Athlete-led digital series
Behind Every Golden Moment will feature Cassie Sharpe, Deanna Stellato-Dudek and Maxime Deschamps, and Antoine Gélinas-Beaulieu.
The three-episode series explores relationships, training intensity, and time spent in nature.
The content extends the campaign beyond resort locations and will be promoted through @TeamCanada and @CoronaCanada social channels.
Market context and operator implications
According to Business Wire, 87% of adults view winter sports as a way to step away from daily pressures, based on a Harris Poll Quest survey of 1,000 Canadian adults, though participation has declined over time.
The partnership concentrates activity where winter sport participation is highest and pairs it with national storytelling.
For operators, the watch parties, promotion, and digital content create seasonal visibility across both resort environments and social platforms.
The survey’s national bilingual methodology and stated margin of error provide context for the campaign’s focus on reengagement.
