Leading the non-alcoholic craft beer industry, Partake Brewing is adding a fresh appeal by overhauling the branding of their NA beers.
According to the Toronto-based brewery, this rebranding initiative is designed to draw the multifaceted modern consumer in with a captivating narrative depicted on each can.
Ted Fleming, the mastermind behind Partake Brewing, expressed that this new branding better reflects his company’s narrative.
“Partake is designed to enrich the lives of those striving to make the most of each day without sacrificing taste or quality, encompassing everything from creativity and self-reflection to achievement and beyond,” Fleming explained.
Photo of Partake founder Ted Fleming, photo courtesy of the Partake website.
The renewed packaging promises a more dynamic portrayal of the brand’s persona, combining lively, bold, and passionate components.
The company’s visual transformation emphasizes inclusivity and authenticity while never losing sight of their distinct low-calorie, high-quality brewing method.
This refreshed look can now be seen across their logo and full range of products.
Meet the Newly Rebranded Partake NA Beers
For instance, their flagship IPA, which ignited the Partake journey, offers a light, malty, and hoppy treat with only 10 calories.
Their internationally acclaimed Pale brew perfectly balances the slight bitterness of west coast hops with a hint of malty sweetness, becoming the perfect partner for campfire sing-alongs or roller discos.
Their Blonde brew is a bright, golden drink that fits seamlessly into a day of DIY projects or practicing frisbee throwing skills.
Their Red Ale, for those fond of the English or Irish brew style, this rich chestnut-hued beer is the perfect companion after a game of football, during a friendly chat with neighbors, or while preparing a classic dish of bangers and mash.
Partake Hefeweizen is an impressively low-calorie beer, boasting just 15 calories. It presents a vibrant straw-like haze upon pouring, with tantalizing hints of banana and clove. As the mercury rises, this light and effortlessly enjoyable brew provides an incredibly refreshing experience.
The Peach Gose delivers a unique combination of sweetness and tartness, with the flavors of coriander and sea salt enhancing the peach, perfect for a game of beach volleyball or a casual shoreline get-together with friends.
Lastly, the Hazy IPA is a smooth, slightly tangy 25-calorie drink with a hint of apricot, providing an excellent companion for vinyl record sessions, whittling projects, or neighborhood gatherings.
Where to Find the New Partake NA Beers
The updated packaging is now available in both independent and chain grocery stores throughout Canada and the US, including major retailers like Whole Foods, Target, Wegmans, Total Wine & More.
Their non-alcoholic beers are also available to purchase online via various online NA beer retailers.
Since Partake Brewing was founded in 2017, it has secured a strong position in the North American non-alcoholic beer market, offering the lowest-calorie brews available.
Every award-winning style from Partake boasts less than 30 calories, enabling consumers to enjoy their beers during a variety of activities. The company’s remarkable flavors, traditional styles, and revolutionary nutritional content continue to win over beer enthusiasts.
With the rise of the non-alcoholic beer category, Partake is leading the way, concentrating on the emerging consumer demographic led by Gen Z and Millennials. The rebrand represents a recognition of this vibrant and inclusive market.
This rebranding isn’t just a cosmetic change; it symbolizes Partake’s unwavering commitment to innovation and challenging preconceptions in the non-alcoholic craft beer category.
In essence, it’s an open invitation for everyone to ‘partake’ in their range, irrespective of their alcohol preferences.
Want to Explore More Non-Alcoholic Beer Options?
If you’re on the search for unique, craft non-alcoholic beers, you’ve come to the right place.
Browse our NA Beer Explorer to discover your next favorite non-alcoholic craft beer.
Or you can sign up for our non-alcoholic beer-of-the-month club subscription to receive a curated package of great-tasting non-alcoholic beers each month for you to sample.
If you’d like to learn more about non-alcoholic beer, check out our many articles on everything non-alcoholic beer.
Happy drinking!
