Celebrities are Investing in the NA Beer Industry
From Hollywood A-listers to legendary football players, celebrities are not only endorsing non-alcoholic beer brands, but investing in and building them, signaling a massive cultural shift. With health-conscious consumers demanding better options, these star-backed NA beers are leading the charge, redefining what it means to enjoy a brew without the buzz.
Let’s dive into every celebrity-owned and backed non-alcoholic beer brand making waves in the U.S. market.
BERO – Tom Holland’s Foray into Non-Alc
Best known for swinging through New York City as Spider-Man, Tom Holland has entered the world of non-alcoholic beer with BERO. While details on the brand’s unique approach are still emerging, Holland’s involvement is sure to bring major visibility to the product. Given his global appeal and younger fanbase, BERO could help make non-alcoholic beer more mainstream, especially among the next generation of drinkers who are already showing a preference for mindful consumption.
Ted Segers – Dax Shepard’s Non-Alc Passion Project
Actor, comedian, and podcast host Dax Shepard has been vocal about his journey with sobriety, making his involvement with Ted Segers a natural fit. Shepard’s brand seems poised to resonate with those looking for a non-alcoholic beer that isn’t just a substitute but a genuinely enjoyable craft option. Given his reach through the “Armchair Expert” podcast, expect Ted Segers to gain a strong following among fans who share his enthusiasm for alcohol-free alternatives.
DrinkSip – The Athlete’s Choice
Founded by Demarcus Lawrence, the Dallas Cowboys defensive end, DrinkSip is an athlete-driven non-alcoholic beer that prioritizes flavor without the buzz. Lawrence’s involvement highlights a growing trend of professional athletes opting for non-alcoholic alternatives to stay sharp both on and off the field.
DrinkSip’s High-Profile Collaborations
Beyond Lawrence’s backing, DrinkSip has already landed impressive collaborations, including:
- 311 x DrinkSip – A partnership with the alt-rock band 311, known for their reggae-influenced rock sound.
- Deftones x DrinkSip – Teaming up with the iconic alt-metal band Deftones, expanding its appeal to the music industry and fans who want to enjoy a beer at a show without the effects of alcohol.
These collaborations position DrinkSip as a brand that embraces both music culture and the active lifestyle of its founder.
Budweiser Zero – Dwyane Wade’s Play in the Non-Alc Market
NBA legend Dwyane Wade didn’t just endorse Budweiser Zero—he co-founded it. As one of the biggest beer brands in the world, Budweiser’s entry into the non-alcoholic space was significant, and Wade’s involvement helped bridge the gap between sports fans and mindful drinking. With a crisp, classic taste similar to traditional Budweiser, Bud Zero is an easy entry point for those transitioning into non-alcoholic beers.
Athletic Brewing – The Celebrity Investor Club
One of the most successful non-alcoholic beer brands in the U.S., Athletic Brewing has an impressive list of high-profile investors, including:
- J. J. Watt – Former NFL star
- Justin Tuck – Two-time Super Bowl champion
- David Chang – Celebrity chef and Momofuku founder
- Lance Armstrong – Former pro cyclist
- Blake Mycoskie – Founder of TOMS Shoes
Athletic Brewing has positioned itself as the go-to brand for the active and health-conscious consumer, and this roster of investors reflects that mission. Additionally, their collaboration with country singer Walker Hayes for a special “Fancy Like” brew shows they aren’t afraid to merge pop culture with their branding.
KittiePIG – A Rock ‘n’ Roll Non-Alc Collab
Hard rock and metal fans will appreciate KittiePIG, a collaboration between the metal band Kittie and We Are Pigs. This project taps into the punk and metal community, offering a non-alcoholic beer with an edgy, rebellious spirit. As more artists recognize the shift toward alcohol-free lifestyles, expect to see more music-inspired non-alc brands in the future.
Paul Rudd and Heineken 0.0 – The Marvel Connection
While Paul Rudd hasn’t personally created a non-alcoholic beer, Heineken tapped into his Ant-Man persona for a commercial promoting Heineken 0.0. As a mass-market non-alcoholic beer, Heineken 0.0 has been one of the most aggressively marketed options worldwide, and its partnership with Marvel’s charming everyman only solidifies its pop culture presence.
The Verdict: Do Celebrity Non-Alcoholic Beers Live Up to the Hype?
The rise of celebrity-backed non-alcoholic beers is exciting—not just because of the big names attached but because it signals a larger cultural shift toward alcohol-free alternatives. These brands and collaborations help normalize non-alcoholic beer as a legitimate and enjoyable choice rather than just an afterthought.
While name recognition alone won’t make a non-alcoholic beer successful, these celebrity endorsements bring valuable visibility to the space. The real test, of course, is in the taste—so if you’re a fan of non-alc beer, there’s no better time than now to explore these high-profile brews and see which ones live up to the buzz.
Looking to discover more non-alcoholic beers? Visit The World’s Biggest and Best List of NA Beers in America.
