SAN DIEGO, July 24, 2024
RationAle Brewing, a pioneering non-alcoholic craft beer brand, is making headlines with a significant infusion of capital that promises to accelerate its growth trajectory.
This investment, of an undisclosed amount, will allow the company to shift from a resource-constrained environment to boldly pursuing an aggressive growth plan.
Here’s how RationAle plans to utilize this fresh influx of funds to dominate the NA beer market.
Building Out Supply Chain and Ramp Up Inventories
One of the primary areas RationAle will focus on with this new investment is enhancing its supply chain capabilities.
By strengthening the supply chain, RationAle aims to ensure a consistent and efficient production process, meeting the growing demand for its products.
Alongside this, ramping up inventories will allow the company to maintain steady stock levels, reducing the risk of shortages and ensuring their popular brews are always available for consumers.
Strategic Hires in Sales and Marketing
To support its ambitious growth plans, RationAle is expanding its team with key hires in sales and marketing.
One notable addition is Adam Lambert, who joins as VP of Wholesale & Sales Operations. With over 30 years of experience in the beverage industry, Lambert’s expertise is expected to enhance RationAle’s sales strategies and distribution networks. His extensive background includes roles at BrewDog USA, Dogfish Head Craft Brewery, and New Holland Brewery and Distillery, positioning him as a valuable asset in driving RationAle’s market expansion.
Boosting Brand Awareness and Market Penetration
Investing in marketing initiatives is another crucial aspect of RationAle’s growth strategy.
The brand plans to triple down on stimulating brand awareness and trial, ensuring that more consumers are introduced to their innovative NA beers.
This focus on marketing will help solidify RationAle’s position in the competitive NA beer market and attract a broader audience.
Expansion into Retail Stores
RationAle’s recent distribution expansion includes launching their products in nearly 200 Sprouts stores. This move is part of a broader strategy to increase retail presence and make their brews more accessible to consumers nationwide.
The introduction of their Mexican Cerveza in these stores has shown exceptional performance in test markets, promising a successful rollout across California, Arizona, and Nevada.
Significance of the Investment in a Competitive Market
RationAle’s successful funding round, led by Bochi Investments, comes at a time when the NA beer category is experiencing significant growth. The oversubscribed seed round highlights the immense interest and confidence in RationAle’s mission and potential.
This investment follows closely on the heels of Athletic Brewing’s recent $800M valuation, signaling strong investor confidence in the non-alcoholic beer market’s continued expansion.
Looking Ahead
With this major investment, RationAle is well-positioned to accelerate its growth and further establish itself as a leader in the NA beer industry.
The company’s strategic plans to enhance supply chain efficiency, ramp up inventories, and expand its team with experienced professionals are set to drive significant advancements.
Combined with a robust marketing strategy and increased retail presence, RationAle is poised to make a substantial impact on the non-alcoholic beverage market.
About RationAle Brewing
Founded in 2021 by Jamie Fay and Wendy Pickett, RationAle Brewing™ aims to break the traditional norms of beer consumption with their bold, non-alcoholic craft brews.
They offer a refreshing alternative for those looking to enjoy great-tasting beer without the alcohol, such as the Hazy IPA, their Rational Vibes Cerveza, and West Coast IPA.
With their innovative approach and commitment to quality, RationAle is set to redefine the NA beer experience.
For more information, visit RationAle Brewing.
